When you think of your business name, what comes to mind? In order for a business or entrepreneur to be successful, their personal brand should be strong enough that the answer is unanimous. Having a strong personal brand is vital because it represents you on and offline, giving your clients-to-be an impression of who you are and what you are about. A strong personal brand helps break down barriers to doing business, by making you and your company more approachable and personable.

Martha Stewart’s brand is an example of personal branding done right. She lives and breathes her brand, and there is no confusion for her target audience as to what her name and personal brand express. They know what to expect and what she promises to deliver. This makes it easier and more comfortable for potential clients to give you their business, because they feel like they know the person they’re doing business with, even if it’s only an image.

Any business or entrepreneur can benefit from personal branding. The totality of benefits from personal branding is too long to list here, but some of the benefits go as follows.

A Competitive Advantage From A Personal Brand

Promote your specialty and what makes you different from the competition. Your personal brand should have a voice that is unique to yourself and your business.

New Connections Through A Personal Brand

With a clear idea of who you are, people who require your expertise and skills can connect with you easier. It is much easier to do business with a person than a big, cold company, so the more personality your brand shows, the more approachable your company becomes.

Building Credibility With A Personal Brand

Being consistent in your presentation online and in person will leave a good impression of your business. If your target audience comes across your website or social media outlets, the same personal branding should be applied throughout. Giving a reliable and consistent personal brand image will make it so that your customers can expect similar work on your projects with them.