You know that web design matters. This is why you’ve decided to invest in website design. Customers are more likely to engage with a company that has a sleek, stylish and user-friendly design. It reveals professionalism and expertise. Since you want to remain competitive, you’ve allocated the funds to hire a website design agency. But what about website writing? You probably wouldn’t call yourself a writer, but as the owner of a company, you write every day. You’re also the expert on your business. So why not write your own copy? Here is why that’s not in your best interest.

5 Reasons to Hire An Agency With a Copywriter For Your Website Writing

1. Language: Being an expert may mean you use a lot of jargon to explain your business. Your customers and potential customers may not speak the same language. A professional copywriter can explain your business using objective, accessible language (or, Plain Language).

2. Customer Benefits: A copywriter can help you focus on the needs of your target customer or client. As a business owner, you probably focus a lot on your achievements and what you do well. This is great, but what the customer cares most about is how you can help them. A copywriter can make this distinction more easily because they are able to see things from the customer’s perspective.

3. Time: Writing copy for every page is a lot of work! This can be an overwhelming realization once you get started. As a business owner, you have many responsibilities. Hiring an agency with a professional copywriter to do your website writing might get you home earlier on week nights (or at least, no later than normal).

4. Expertise: Website copywriters are trained in writing for the web. You might be an excellent writer, but website writing is different than regular writing. Customers read differently online, and a copywriter knows how to engage them and encourage them to take action.

5. Search Engine Optimization (SEO): Most importantly, hiring an agency with a copywriter for your website writing can get you found online. With strategic SEO copy, your website will rank well in search. Which means an increase in leads and ROI.

Work smarter, not harder. This means hiring the right professionals for the job, leaving you to do what you do best.

Related Information: Looking for other ways to stay competitive? Learn about responsive web design and how it can enhance your business.