Signs You Need A Website Redesign
1. Your Numbers Are Down
Are you noticing a lack of traffic to your site? Visitors won’t linger long on a site that doesn’t stay current and fresh. And if they don’t stick around, they probably aren’t keen to return. Maybe your website isn’t optimized for SEO. If it isn’t ranking well in search engines, no one can find it. And if no one can find it, they can’t find you or your business. A redesign will help improve our website’s visibility.
2. You’ve Changed
Have your company’s goals or products changed? If yes, does your current website reflect these changes? Your website should always reflect your brand and your services. Consistency is one of the biggest drivers of brand loyalty. The extent of the redesign could mean updating some content, adding a new line of products, or changing the look and feel.
3. Your Website Looks Out-Dated
Is your website layout optimized for 800 x 600 or smaller? Are you still using Flash? Take a look at some of the biggest brands’ websites. How does your website measure up in comparison? On the world wide web, design trends have a short shelf-life so it’s important to stay competitive. The visual aspects of a website are often the hook for interested site visitors.
4. You Aren’t Social
Social media trends come and go, but the persistence of Facebook, Twitter and LinkedIn means that social media is here to stay. If your website isn’t making it easy for visitors to spread your content on tried and tested social websites, you may need a refresh.
5. It’s Been Awhile
Sometimes, only time will tell. If it’s been 12 months since your last refresh, your website design probably needs some updating. If it’s been 3 or more years, you may need a redesign. The online environment evolves so fast, that you need to be constantly aware of where you stand.
If you’re still unsure, survey your clients or customers. You may suspect that your website needs a certain level of updating, but gauging that level can be difficult. One of the best ways to be certain whether you need a refresh or a redesign is to ask the people who use your website. Usability testing will tell you what your weaknesses are, and the extent of the damage control required.
