It is crucial to know the type of leads you are looking for from the outset, so you know the people you are interested in engaging. Then, it is possible to optimally design your website to increase your company’s trust factor, and to engage prospective clients. These five techniques will help deliver the consistent lead generation you are looking for.

1. Define Your Lead Generation Goals

The first step, before you even begin designing your website for optimum lead generation, is to define your ideal result.

• What do you want to achieve?
• What exactly is a good lead for you?
  • Is it someone who signs up for your newsletter?
  • Are you looking for someone to fill out a contact form?
  • Or perhaps is it having them call you?

Defining your ideal lead helps you calculate your analytic goals. As you guide your prospective lead into each stage of engagement you’ve built in your sales funnel, you’ll be able to monitor what is working and where engagement drops off. Knowing the answers to these questions will help you determine if you’ve accomplished your ROI.

2. Clean Up Your Site

A streamlined and efficient website with lots of clean space will keep your prospective lead engaged. Too much noisy content is overwhelming and confusing, so pick a few lead generation tactics and stick with them. Clear, clean copy helps to provide an obvious focus for the prospective lead, and will guide the prospective lead to your Call To Action (CTA).

3. Help Them Contact You

Ensure that your contact information is easily accessible on your site. If you don’t, your prospects will quickly move on to your competitors.

Your business address, telephone number, and email address all need to be highly visible. Make the “contact us” or “stay connected” button stand out. Each point of contact is an opportunity for you to build a relationship with your prospective lead. Just as important for your lead generation is your ability to respond to queries quickly. This will reassure prospective leads of your ability to work with them.

4. Use Images for Lead Generation

Use images of your team on your ‘About’ page, and also include client images next to your client testimonials. Images add a personal touch, as opposed to your viewer just reading words. Images add dimensions to your website. At KIMBO, we’ve gone a step further for our clients by linking testimonials to client endorsements and LinkedIn pages, which adds another level of credibility. These solid testimonials leave a strong impression and lend support to our lead generation capabilities.

5. Don’t Be Frugal!

It goes without saying that you want to put your most appealing foot forward. Don’t use cookie-cutter website templates that communicate unprofessionalism and laziness. Make an investment in the best possible site that your budget can manage, and ensure that as soon as you engage your design team that you’ve clearly communicated your goal for lead generation on your new site.

During each step of the design process always consider how you will engage your viewer through inviting design and easy accessibility and you will be on your way to generating qualified leads.