By now, most of us know that social media is an integral part of our marketing strategy. As business owners, we’ve familiarized ourselves with the social media sites out there and we’ve narrowed it down to a few core channels. This is great, but even committing only to Facebook, Twitter and LinkedIn seems like a lot of work. The good news is that there are easy ways you can be efficient with your time on social media.

Social Media Tips

1. Create a Social Media Strategy

A strategy will save you a lot of time in the end. With a well-planned strategy, you will always know what to post and how often. Creating a social media strategy is a good exercise for your team. It forces you to review your target audience and the best methods for engaging them. A strategy brings a sense of order to the social space (which can often seem daunting and disorganized). It creates consistency and order, and allows you to uncover your own social media tips. However, you must be careful not to be too rigid. Social media is, by nature, rather unpredictable and fluid.

2. Delegate Social Tasks

Give your employees the freedom to engage online. It helps to split up the work. After all, they are your brand advocates. Use your social strategy to help determine roles and responsibilities online. Create guidelines, but again, don’t be too rigid. Social media is all about engagement and interaction between real people. Make sure that your team interjects some personality, perhaps using it as a tool to pass on their own social media tips.

3. Use a Social Media Management Tool

There are many tools that can help you manage your social media activity. One of our favourites is Hootsuite. With Hootsuite, you can schedule posts, cross-post to different profiles, analyze your stats, collaborate with team members, and more. Hootsuite is dedicated to consolidating your social media activity, providing you with social media tips, and assisting with the utilization of your social media portfolio.

4. Hire a Social Media Consultant

A social media consultant can help you create your social media strategy, giving you their battle-tested social media tips. They can help you identify your goals and how best to reach those goals. A consultant provides an outsider’s perspective, which can help you realize avenues and opportunities you may have otherwise missed. Plus, they are experts and can help you execute your strategy, which saves you time and money.

Related Information: Do you want to work smarter, not harder? Consider hiring a web design agency with a copywriter on staff.