Most of us understand that social media is an important part of any marketing plan, but is your company’s social media strategy using it to its full advantage? With Twitter, Facebook, LinkedIn, Instagram, and new channels every year, the list of social media valuable to brands is ever changing, and rapidly growing. In order to fully utilize your social media strategy, you need to make sure your brand has a presence on social media that your target clients are likely to use.

Each social media platform has their own tools to incorporate into your social media strategy, and to help your message reach new people. For example, hashtags can be used effectively on Twitter to group your message with others about the same subject. This provides additional value to your target audience, and allows your message to stand out among others tweeting about similar things. You should try to view your social media accounts as a prospective client. Is your brand represented in the way you want it to be? It’s also very important to make it easy for your prospective clients to contact you, like linking to your website in the ‘about me’ section on your social media bios.

Here are some tips to make sure your brand is using social media strategy in the best possible way to reach more clients

Research Social Media Strategy

Decide how you’re going to use social media and what kind of things you will post about. Will your style be personal and relaxed or will it be kept more formal? Find examples of these styles and contrast them with your brand image.

Be Involved

On Twitter, retweet things that are related to your industry. Share Facebook posts on profiles with a high number of friends or likes.

Prioritize Social Media Strategy

Live tweet an industry event or meeting. Share behind the scenes photos on Facebook. Let your clients get to know your brand and team members intimately.

Be Accessible

Reply to interactions. Accept connection requests on LinkedIn. Make sure any potential client can see your profiles.

Be Relevant

On Twitter, check what’s trending, and find out how you can get involved. Use geographical hashtags to increase the chance of your message being retweeted, and participating in local conversations.

Emphasize Employee Personality

This is an important and easy way to make personal connections, but make sure any linked personal accounts are in line with the brand. If you’re worried, just don’t link to an employee’s personal profile, and only discuss these people through brand accounts.