Northern BC. Ohio. New York City. Sweden.

This looks like a travel itinerary, and it could well be, for the right candidate. Each of the destinations listed above have an economic development strategy in place to attract skilled workers and professionals. Common to each is the method of executing this stimulus plan: a website that prompts site users to envision their job prospects and connect with their new chosen area. Using the internet as a tool for recruitment advertising in this way makes it far easier to draw talent to your region.

What Is Recruitment Advertising?

A deeper look at recruitment advertising and marketing tactics reveals an emerging trend that takes a different route than some of the more traditional methods of candidate attraction. Yes, employers in these markets will still attend job fairs, and perhaps post Help Wanted Career ads, but what has changed is the growing phenomenon of the whole-life view, the holistic idea that relocation can facilitate a better life. It is a method to better fit people with both jobs and cities.

In recruitment advertising, the medium is the message. By building a dynamic website, you can illustrate improved opportunities through enticing images and provide much more segmented information than a five minute elevator/tradeshow pitch ever could. You can also make it responsive because your jobseeker is online, on the go, and on the market.

Think about the way you gather as much intelligence as you can when you’re researching a life change. Imagine if there were an FAQ page you could visit that would tell you everything you needed to know? This new trend in recruitment advertising gives job seekers all the tools they need to make an informed decision and, ideally, a move.

For more information on how KIMBO Design is leading the trend in recruitment advertising, visit our newest case study.