As a design agency, our primary focus is on amazing visuals. We need to create strong feelings in people when they look at our work. However, stirring up emotions isn’t the only purpose of design. Another aspect that we focus on when designing is clearly communicating information. We need people to understand, as well as feel. One of the main ways we achieve this is through the use of infographics. People are bombarded with more data than ever before, and we are tasked with making this data manageable. Infographics are a great way to do this, while also making content more shareable and interactive.

The Value of Infographics

Most people see a huge slab of text and immediately begin to drift off, especially online. This is where infographics can help your cause. Our attention is constantly being tugged at from all directions, and a bright, clean infographic makes your content pop off the page. A good infographic performs several functions:

• It clearly and accurately represents your data or information
• The design is vibrant and lively, drawing eyes to the correct areas
• It makes your content more shareable
• If your infographic is interactive, it compels people to invest more time in the information

Information overload is a real problem online, and your company can stand out by avoiding it. Replacing massive paragraphs on your website with a stylish infographics will go a long way to boosting user engagement. This type of data visualization is also a great way to clean up your annual report, and make it more readable.

Creating a Proper Infographic

Infographics solve so many design and engagement problems. So what’s the catch? Well there really isn’t one, as long as the proper strategy and attention to detail are used during your infographic project. While infographics look simple, the process to create them requires careful concentration, expert visual communications skills, and the creativity to turn data and statistics into imagery.

If a well-designed infographic acts like a saviour for your website or report, a poorly-designed one will only confuse your audience further. An infographic is like a puzzle: the pieces all need to be in the correct place for the proper image to come through. This is why it’s important to work with a qualified graphic design team on your infographic projects. They will help you to organize your information, choose the proper graphic elements, and properly stylize it. Attempting an infographic without the support of a qualified team will lead to frustration, runaway budgets, and missed deadlines. So go with the smart choice and choose an award-winning design team to guide you.