If you’re a business owner, you probably know how important it is to have a website. It’s your online estate; the virtual home of your brand. But what is the purpose of your website? It’s more than just a digital store or brand asset; it can help you increase conversions.

Take a look at your website and put yourself in the role of prospective customer or client. If you’re not sure what to do when you land on the home page, you should assume that this is how your prospective client will feel. At best, they will poke around until they find what they’re looking for. At worst, they will leave. Either way, this hinders your ability to increase conversions.

The online realm has become very crowded. There are hundreds of businesses like yours on the web, and they’re all screaming for attention. You have to give your ideal customer a reason to stick around, or they’ll end up knocking at your neighbour’s door. One of the most effective ways to increase conversions is to tell them what you want them to do. For example, Google makes it very clear that they want users to search. You can do the same with your website through strategic use of effective call-to-action (CTA) buttons. A CTA asks users to take action on your website. It is usually a button or banner with text that features a verb (e.g. learn, click) and hyperlink. The link takes users to a landing page.

Before you can craft an effective CTA, you have to ask yourself what you want users to do. This depends on your goals. If you run an e-commerce store, you’ll want to include an “add to cart” button. If you are B2B, you should use lead generation tactics, like getting people to subscribe to your e-newsletter via a “sign up” button. If you want to increase conversions, you need to have a solid understanding of what you want clients to convert on.

6 Call-To-Action Examples To Increase Conversions:

• Download our free e-book
• Save 20% on your purchase here
• Reserve your spot, space is limited
• Start your free trial
• Sign up for promotions
• Buy the book

Telling users what you want them to do can work wonders. You’ll get even better results if you also tell them why. The combination of these two factors will do wonders when you want to increase conversions on your website.

Related Information: The best call-to-action copy comes from a strong web copywriter. That’s why you should hire a web design agency with a copywriter on staff.