Fixed screen dimensions are a thing of the past. Take the iPad mini, for example. Bigger than an iPhone, but smaller than a tablet, the “mini” is one more device that people are using to view your website. This proliferation of screen sizes has put us in an environment where designs must be adaptable for many screen sizes.

What Does This Mean For Companies?

It is no longer sufficient to have a website that is only optimized for desktop computer screens. It is also inefficient and costly to design separate versions of your site to accommodate every screen. Even desktop screens are changing (they’re getting bigger). Technology in general is rapidly changing and companies need to adapt. What’s the solution? Responsive web design is becoming the only viable option for those who want to preserve their online presence. A responsive website will adapt regardless of the device, and if the designer uses a fluid grid layout, they are better able to preserve their design across varying screen sizes.

What is a Fluid Grid?

To put it simply, a fluid grid will flow and adapt to the user environment. They are designs that will automatically adjust to perfectly fit the screen size of the device you are using. This means that your site will have a consistent look and feel across devices, regardless of screen size. Adaptive grids, by contrast, require that designers manually modify the dimensions to suit specific screen sizes. A fluid grid can demand minor adjustments from the designer, but they should be easier to create in the end. The success of your website depends largely on its design and functionality. Responsive design will keep your site competitive and modern. Hiring a website company to design a responsive site using fluid grids will save you time and money.

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