One key to good service is knowing what you want. If you’ve never worked with a creative agency before, you might not know whether you are looking for graphic design or communication design. Although many in the design community have debated the definitions and applications of both terms, we recognize the value that these distinctions bring to client services. You’re investing in your business, so you should understand which creative services you really need.
Creative Services Definitions
Graphic design is a visualization of ideas and objectives. It is a combination of symbols, images, colour, typography and layout that produces a message or result. It is the essence of aesthetics and creativity, the beautiful visual work that agencies all around the world are known for. These are the visual assets that create a brand image. Clients who want graphic design services are often looking for products like:
- Stationery
- Print/online ads
- Packaging
- Websites
- Brochures
- Publication design
Communication design is more strategic. It includes not only the graphic design of products, but also their medium(s) and media channels. Communication design is more of a brand identity (logo, brand elements, colours, theme, messaging) that is transmitted via a series of products (business card, tradeshow display, website) and outputs (Facebook, Twitter, Pinterest, press releases). Communication design involves strategic planning, market research and measuring results. These are the physical and digital assets that utilize the visual assets to create a coherent brand identity. Clients who want “communication design services” are often looking for:
- Brand strategy
- Branding campaigns
- Marketing strategy
For more information on graphic and communication design services, and what to ask for, check out our list of creative services. KIMBO Design is a full-service creative agency, so we can provide any of the creative services that your business desires.
Related Information
Is your brand feeling less than fresh? Check out our blog article about the 3 Types of Rebranding.
