In a world where first impressions matter, a strong brand identity can make all the difference. It’s not just about logos and slogans; it’s about capturing the essence of a community and conveying it to the world. This is precisely what the Township of Esquimalt, nestled on the southern tip of Vancouver Island, is striving to achieve as it embarks on the journey to develop a new community brand.

Recently, the Township of Esquimalt took a significant step forward in this endeavor by partnering with us. The collaboration culminated in a public engagement session, a pivotal moment where the residents of Esquimalt had the opportunity to contribute their insights and perspectives to shape the future narrative of their community.

The public engagement session, as reported by Victoria News, was a testament to the Township’s commitment to inclusivity and transparency in the branding process. Held in-person and virtually, the sessions provided a platform for residents to voice their opinions, share their stories, and express what makes Esquimalt unique to them. From long-time residents with deep roots in the community to newcomers eager to contribute to its growth, participants from all walks of life came together with a shared goal: to co-create a brand that resonates with the collective identity of Esquimalt.

Throughout the sessions, KIMBO Design facilitated meaningful conversations, guiding participants through exercises designed to uncover the essence of Esquimalt. It was a collaborative effort, blending local knowledge with professional insight, to distill the essence of Esquimalt into a compelling brand narrative. KIMBO and the Township ensured that every voice was heard and every perspective was valued. KIMBO Design now has the task of translating these collective aspirations into a visual identity that will represent Esquimalt to the world.

The journey toward a new community brand is far from over, but the public engagement session marked an important milestone in Esquimalt’s quest to define its identity. It was a reminder that branding is not just about logos and colours – it’s about capturing the soul of a place and sharing it with the world. With the collaborative efforts of the Township of Esquimalt, KIMBO Design, and the residents themselves, Esquimalt is poised to embark on this journey with creativity, authenticity, and a sense of pride in its heritage.

If you need something similar to this project, KIMBO Design is happy to help. Don’t hesitate to contact us.