It’s no secret that client retention is a major key to business success, and in today’s social media and mobile world, communication and engagement are crucial to creating loyalty. What could be a better way to retain your best clients than by speaking to them and calling them by name? Direct marketing must be tailored to the client. While keeping communication generic might feel like a safe strategy, it’s actually the opposite. When you use a brochure or card to speak to everyone, you risk speaking to no one. Why should a client feel special when they’re just one of the crowd?

At the very least, personalization grabs your client’s attention. By incorporating client names and purchase histories to show a commitment to each individual client, you heighten your chance of rising above the slush pile. The more personal the marketing piece, the more likely clients are to take notice, and feel valued and appreciated. This is the basis of client retention.

Client Retention Services

Reaching out to every client individually may seem like a daunting task. This is why any company interested in client retention should invest in a client retention service. Contac Services’ MyHappyClient is a retention solution that sends out automated tokens of appreciation on behalf of subscribers. In minutes, you can create and schedule the delivery of “high-quality printed materials designed to grab the eyes and seal the loyalties of [clients]” (Canadian Travel Press, June 18, 2012 Issue).

MyHappyClient’s comprehensive and intuitive user design allows you to create high-quality calendars and cards, decorated with clients’ names and personal messages. Not only can you speak directly to hundreds of clients, you can also include special offers in your messaging. And by stamping products with your logo, you reinforce brand recognition. MyHappyClient also takes care of the production and shipping, leaving you to relax and enjoy the benefits of a solid client retention program.

Related Information

Looking for other ways to streamline your business processes? Try hiring a creative agency.