Branding, Web Design

Town of Sidney

KIMBO Design partnered with the Town of Sidney to redesign and develop a highly functional and visually cohesive website to serve as the primary communication hub for Sidney’s residents. The project began with a comprehensive website audit recommending improved functionality, intuitive design, and enhanced navigation.

By crafting a custom WordPress CMS and developing a new information architecture, KIMBO ensured that the website would deliver a seamless and user-centered experience. The team’s commitment to custom iconography, SEO implementation, and structural design led to a polished, high-quality website that received positive feedback from both the Town’s staff and the community, underscoring the project’s success.

View Website

What We Delivered:

Website Audit
Website Design & Development
Information Architecture Development
Custom WordPress CMS

Custom Icon Design & Graphics
SEO Strategy and Implementation
Hosting & Support Services

The Challenge

The challenge in redesigning the Sidney website was to create a user-friendly platform that respected the unique user profile of its residents, many of whom are older adults. The design needed to be clean, modern, and easy to navigate while avoiding overly trendy or complex design elements that might detract from accessibility. By focusing on simplicity, clear navigation, and readability, the redesign aimed to provide an updated digital experience that felt welcoming and functional for all users without compromising on style or usability.

The Strategy:

A significant amount of custom graphics and iconography were designed to establish a uniform and cohesive look for the new Town of Sidney brand, enhancing the overall visual appeal and user experience.

Also, KIMBO Design’s approach to the Town of Sidney website redesign project was characterized by an all-hands-on-deck mentality, reflecting the magnitude and complexity of the task at hand. Prioritizing page layout and structure, brand uniformity, and content development, all designers were fully engaged in ensuring a cohesive and visually appealing design. Meanwhile, developers began initializing the website layout structure by programming essential components such as the header, body, and footer. This concerted effort and organizational strategy enabled the KIMBO team to efficiently tackle the significant tasks of content development, visual design, and backend customization within the WordPress CMS platform.

Town of Sidney website before and after redesign of home page

Town of Sidney complete website redesign including document library and cross device compatibility

Town of Sidney website redesign including community profile and custom iconography

Town of Sidney website redesign mobile optimization and bread crumb implementation

Results

The team dedicated all available resources to understanding and implementing the information architecture effectively, ensuring the final product met the Town of Sidney’s expectations and aligned with high production standards.

The collaboration between the Town of Sidney and KIMBO Design staff, coupled with their hard work and dedication, culminated in the creation of a stunning and highly functional website. The positive feedback received from both internal teams and the public regarding the website’s visual design and user engagement validated the effort invested by all parties involved, making the project ultimately rewarding and successful.

Let's create something incredible together!

Request a Quote

Town of Sidney

What We Delivered:

The Challenge

The Strategy:

Results

More Case Studies