The Government of British Columbia seeks to strengthen the economy, and create and protect jobs in BC, through “Canada Starts Here: The BC Jobs Plan.” Government Communications and Public Engagement (GCPE) retained KIMBO Design to provide strategic online solutions for The BC Jobs Plan campaign.
Campaigns, Print, Social Media, Web Design
The BC Jobs Plan
What We Delivered:
- Web Design
- Custom WordPress Website
- Social Media Strategy
The Challenge:
For the first time ever, the BC government wanted to open up the lines of communication between government and the public via a comment-driven website. GCPE required a platform that clearly communicated the BC Jobs Plan and encouraged engagement with the public. They wanted British Columbians to understand and openly discuss the BC Jobs Plan, providing comments, ideas and suggestions. Successful execution of this required a highly strategic, carefully planned approach.
The Strategy:
We provided engagement strategy consulting for www.bcjobsplan.ca. We also developed the website, provided graphic support and strategized an innovative display ad campaign and Facebook ad campaign.
We strategized and developed an engagement forum that served as the initial communication vehicle between government and the public. We also developed several phases of the BC Jobs Plan website to coincide with each phase of the campaign. We customized tailored hosting solutions for the website’s needs and traffic projections, and tagged key website elements for tracking.
For the last phase of the website, we created a custom grid homepage layout. We also developed an innovative advanced search tool that allows users to search for relevant skills training and job opportunities.
Results
KIMBO Design successfully executed a social engagement campaign, as the website consistently exceeded traffic projections, and engagement efforts have resulted in the adoption of citizen-supplied ideas. This is the most successful example of open government and public engagement in BC government history.
