Following our successful collaboration with Small Business BC (SBBC) on the Bizmap Market Area profiles project, we worked with the organization once again on the Export Navigator program in provision of branding and design services.
Branding, Campaigns, Infographics, Print, Social Media, Web Design
Small Business BC – Export Navigator
What We Delivered:
- Brand & Logo Development
- Brand Standards Guide & Collateral
- Email Newsletter Template
- Roll-up Banner
- Graphic Design & Data Visualization
- Document Design & Layout
The Challenge:
The project largely revolves around a brand and collateral refresh for the Export Navigator program. There were two challenges unique to this project. The first involved developing a creative typographic solution that balances practicality and in-trend design elegance for all branded collaterals. Second of all was developing an innovative concept for the brand redesign that not only resonates with the larger Small Business BC brand, but is also in-line with previous incarnations of the Export Navigator brand so that the new redesigned concept doesn’t come off as disconnected/unrelated.
New Brand Style Guide
The Strategy:
Our solution to these challenges was the heavy utilization of custom designed iconography and vibrant colours, combined with clean, solid graphics. We worked closely with SBBC at the start of project to establish a fact sheet of essential areas that should be focused on in the brand and collateral refresh. This was used to guide our creative conceptualization process to ensure that all materials produced remain aligned with what SBBC had in mind. In particular, we made heavy use of the Small Business BC’s brand colour of green and blue to maintain adherence to the organization’s brand. The result was high-quality materials that are visually appealing and easily comprehensible for the average viewer.
Export Navigator Workbook
Results
The new brand identity rolled out in late 2019 and was met with positive reactions. The identity has since been utilized in a number of public occasions to represent the Export Navigator brand, such as at the 2019 Canada’s Trade Accelerator Program hosted by the Greater Vancouver Board of Trade. We continue to work with Small Business BC on a long-term basis to help further the organization’s goal of supporting British Columbian SMEs.
