The Trade and Invest British Columbia (TIBC) team partnered with the KIMBO team to create a world-class website for BritishColumbia.ca. The objective was to design a digital hub that positions BC as a premier destination for international trade, investment, and business expansion. The website needed to reflect TIBC’s recent rebrand, encapsulating BC’s natural beauty, skilled workforce, and thriving industries while providing essential tools for international businesses to connect and grow.
What We Delivered:
- Intuitive navigation
- Web Design
- An adaptable content management system to support future growth
- Localized static translations to cater to international audiences
The Challenge:
The primary challenge was to balance aesthetics, functionality, and user accessibility to meet the diverse needs of global audiences, from investors to exporters. The website had to communicate vast information about BC’s regions and industries without overwhelming users. Another challenge was integrating Salesforce for seamless lead tracking while maintaining high performance and ensuring accessibility across languages and devices.
The Strategy:
KIMBO Design adopted a strategy that combined thoughtful design with robust functionality. We developed a clean, minimalistic interface emphasizing BC’s people, industries, and landscapes, drawing heavily on the TIBC Brand Manual. The design included intuitive navigation, static localized translations for international audiences, and a structured content layout to guide users effectively. Leveraging Salesforce integration, we streamlined user engagement, making the website a key tool for TIBC’s operations.
Results
The redesigned BritishColumbia.ca became a powerful platform to showcase BC’s economic potential, attracting global attention. Its clean design and clear calls-to-action fostered user engagement and increased inquiries from international businesses. By combining innovative design and scalable functionality, KIMBO Design delivered a solution that elevated BC’s position on the global stage and fulfilled TIBC’s mission of connecting businesses locally and internationally.
