Campaigns, Social Media

Invero – Brand Campaign Launch

Overview

Invero Digital is a dynamic technology solutions provider specializing in empowering businesses through innovative digital strategies. Their services encompass a wide array of digital solutions, including cloud computing, cybersecurity, data analytics, and digital transformation consultancy. With a dedicated team of experts, Invero Digital is committed to delivering cutting-edge solutions tailored to meet the unique needs of each client, driving efficiency, productivity, and growth in the digital age.

Related Case Study: Invero Digital Marketing

What We Delivered:

Photography Curation
Ad Creatives
Strategic Planning
Targeting

LinkedIn Ads
Google Ads
Ad Monitoring & Reporting

The Challenge

Invero Digital partnered with KIMBO Design to launch their new brand and enhance their digital presence. The challenge was to develop a compelling digital campaign that resonated with their target audience, primarily C-Suite executives, and IT teams at the management level. KIMBO Design was tasked with creating visually engaging content that effectively communicated Invero’s value proposition and positioned the brand as a leader in the technology solutions space.

The Strategy

KIMBO Design devised a strategic approach to the campaign, focusing on leveraging powerful imagery to convey Invero’s key messages. They identified photographs that resonated with the target audience, evoking a sense of innovation, progress, and forward-thinking. These images were carefully selected to subtly communicate Invero’s commitment to shaping the future of digital technology.

In addition to the imagery, KIMBO Design implemented a bold design strategy, incorporating one of the secondary colors defined for the brand to create visual impact. By making this color prominent in the design elements, they ensured consistency and brand recognition across all campaign materials.

To amplify the reach of the campaign, KIMBO Design utilized various channels, including LinkedIn and Google Display ads. By strategically targeting these platforms, they were able to engage with Invero’s target audience where they were most active, maximizing the campaign’s effectiveness and visibility. Monthly blog posts were created to bring the audience to the website, which made the website visits go up.

Responsive Google Ads – Creatives, Ad Set-up and Implementation

Invero Blog Post Future of Digital Innovation

Results

The collaboration between Invero Digital and KIMBO Design yielded impressive results. The strategic use of compelling imagery and bold design elements helped to establish a strong brand identity for them, making it instantly recognizable to their target audience. As a result, every time someone encountered the campaign images, they could easily identify them as belonging to Invero, fostering brand recall and differentiation in a competitive landscape.

Through the cohesive execution of the digital campaign across multiple channels, Invero Digital successfully elevated its brand presence and solidified its position as a leading provider of technology solutions. The campaign’s success not only increased brand visibility but also generated positive feedback and engagement from the target audience, driving further growth and success for Invero in the digital market.