Branding, Web Design

FarmFolk CityFolk

Since 1993 FarmFolk CityFolk has connected, empowered, and inspired people to strengthen sustainable food systems, as British Columbia’s oldest and largest food and agriculture charitable non-profit organization.

The ultimate objective for this project was to provide a modern, clean & user friendly website as well as refresh the outdated branding, while incorporating some complex functionality for handling large amounts of content. This included a redesign of the old logotype, creating a new and vibrant color palette, design and development of new website.

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What We Delivered:

Web Design & Development
Logo & Branding
Content Optimization & Migration

WordPress Training
Custom Maps & Functionality

The Challenge

FarmFolk CityFolk was looking to move away from their outdated logo and tired of being trapped in a box. FFCF considered that the forks still had a lot of brand equity in defining who they are, so when they came to us for a rebrand, they brought an updated line art version of their forks. This was vital in our decisions & choices for creating their new logo.

The old and new FarmFolk CityFolk logos.

In addition, FarmFolk CityFolk wanted to redesign their website to showcase updated branding & provide users with a better experience and visuals that reflected their values and vibrant new look.

The Strategy:

We used those new forks as a jump-off point where we further refined the table fork/pitchfork icon and reoriented them, pointing them up for an uplifting look. We paired the new icon with a modern font with a hint of retro warmth that we customized to bring a nice cohesion to the identity. We worked closely with FFCF to create a rich colour palette with some punchy tones to give the brand energy.

The horizontal and vertical versions of the new FarmFolk CityFolk logo.

New logo on stationery.

FarmFolk CityFolk websites - before & after

FarmFolk CityFolk website before & after.

FarmFolk CityFolk website About Us page.

Farm Location Maps, Resources Area & News Feeds Pages

Results

In addition to a logo redesign and brand refresh, a responsive, modern & user friendly website was created. Utilizing WordPress CMS, the website is complete with custom filtering functionality, creative use of Google Maps API and strategically placed animated delights for extra punch.

Some of the fun features include a multitude of dynamic news feeds, helpful resource library and a variety of maps to showcase key locations. Learn more about KIMBO Design’s branding process and how we could help your business reach its maximum potential.

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FarmFolk CityFolk

What We Delivered:

The Challenge

The Strategy:

Results

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