The College of Applied Biology is a member association and regulatory body for biologists. The College needed a new brand across all touch points, to portray the organization as trustworthy, competent and knowledgeable.
What We Delivered:
- Brand Audit & Strategy
- Brand Style Guide
- Website Audit
- Website re-design
- Content Organization
- User Profile Survey
The Challenge:
For the refreshed brand, the client requested bright and fresh colours. KIMBO Design gave the College choices of green for biodiversity and biology and blue to represent water and sky. The College favoured a treatment depicting a petri dish.
It was my good fortune to find Kim’s firm, KIMBO Design when I was tasked with finding a web designer for the College of Applied Biology. From the start, her enthusiasm for working with us and then her sage advice to a neophyte (me) turned what appeared to be a daunting task into a creative collaboration. Her desire to meet our needs and patience in helping us craft a complete rebranding of the organization was exactly what we needed. Her technical and design staff reflect her leadership, and every one of them went the extra mile. Talented, creative and innovative are perfect descriptors for Kim!
Maureen McDermid
Council Member, College of Applied Biology
The Strategy:
KIMBO Design created a new logo, business cards and stationery, and a website that needs to convey innovation. The College needed to appeal to current and prospective members and reinforce its credibility amongst the membership. KIMBO’s rebrand and website update breathe new life into a previously looking tired and outdated brand. Additionally, the new website optimizes usability for members.
Results
The KIMBO Design team brought a current design to the visual graphic profile. CAB’s new image increases the public perception that professional biologists/members are competent, trustworthy and knowledgeable. CAB membership numbers increased by 25% in the first year of launch and participation in activities were more attended.
