BuiltSpace Technologies

BuiltSpace is a complex project with multiple brand executions, and this meant that the highly technical nature of the product had to be succinctly and clearly communicated across various brand collateral. Complicating matters was the fact that the brand had to speak to a wide target audience. This meant that it had to conform to corporate standards, while engaging users on a personal level.

Products and services similar to BuiltSpace all share a similar corporate look. Their logos consist of simple abstract symbols and/or wordmarks. Since BuiltSpace’s target audience includes people in this sector, a complete departure from this look would have alienated them. However, the logo still had to be unique enough to stand out. In building the BuiltSpace brand, we paired a contemporary wordmark with a readily identifiable symbol. This simple yet unique logo communicates a clear message of familiarity, innovation, and progress.

We designed custom infographics that evoke spatial imageries, speaking to the relationship between people and their spaces. We used an earthy colour palette, evoking the brand’s sustainability position, and balanced this with bold black, to retain the corporate look.

We have applied the BuiltSpace brand to sell sheets, in-building signage, social media channels, stationery, a power point presentation and a press release, and we also designed the website www.BuiltSpace.com.