BluWood Canada ran an end-cap point of sale promotion campaign at Lowe’s Home Improvement Stores, featuring their End-Cut Sealant with the goal of driving sales and raising awareness of their wood sealant, and generating tandem sales of BluWood lumber and BluWood End-Cut Sealant during the promotional period.
BluWood worked with KIMBO Design to design a cohesive branding campaign that included labels and display units to match the look and feel of the BluWood brand. The branding and labels not only needed to be attractive, they also needed to look “industrial”. The specifications for the labeling and display units was strict, and KIMBO needed to adhere to specific guidelines on Lowe’s approval, and also consider renovation guru Mike Holmes’ product testimonial.
This project was a test to our project coordination skills. There were numerous stakeholders involved in bringing the BluWood End-Cut product display to the Lowe’s Home Improvement warehouse floor. Meeting project benchmarks was crucial to complete bottle product fills dates and ensure that display shelving was ready for the campaign rollout. We also had to be aware of, and deliver on, a cohesive campaign that would mirror previous BluWood branding and packaging. KIMBO delivered on attractive branding through clean design, highlighting a gradient typography that communicated the industrial profile.
The highly coordinated BluWood display project stood out front and centre in the industrial area of Lowe’s. The high amount of engagement the display received from customers, who frequently stopped the floor employees, spoke to the eye-catching display that was strategically placed in proximity to BluWood lumber products. Retail staff confirmed a significant lift in the tandem purchase of BluWood lumber and the BluWood End-Cut Sealing product.
