BC Infrastructure Benefits Inc. (BCIB) is a Crown corporation established by the Province of British Columbia in 2018. BCIB plays a crucial role in mobilizing and growing a diverse, safe, and skilled workforce by implementing the Community Benefits Agreement (CBA), an agreement between BCIB and the Allied Infrastructure and Related Construction Council (AIRCC). The CBA prioritizes safety and supports British Columbians’ access to good-paying careers, skills development, and apprenticeships, with a focus on the priority hiring of Equity Groups. KIMBO Design was tasked with completely designing and developing a new corporate website (www.bcib.ca) including a variety of page templates to serve BCIB’s diverse audiences, including skilled trades applicants, construction contractors, affiliated unions, stakeholders, and the general public curious about BCIB’s work and the CBA.
What We Delivered:
- Website Design & Development
- Information Architecture Development
- Custom WordPress CMS
- Custom Graphics and Branding
- SEO Strategy and Implementation
- Hosting & Support Services
The Strategy:
KIMBO Design approached the project by conducting comprehensive research and analysis to understand BCIB’s goals, target audience, and industry standards. The strategy involved the following steps:
- Stakeholder Consultation: KIMBO Design collaborated closely with BCIB stakeholders to gather insights, understand user needs, and align the website’s objectives with BCIB’s mission.
- User-Centric Design: KIMBO Design focused on creating a user-centric design, ensuring intuitive navigation, clear calls-to-action, and engaging visuals to enhance user experience across devices.
- Technical Implementation: KIMBO Design utilized the latest web technologies to build a responsive website that performed seamlessly across various devices and browsers. Integration of multimedia elements and interactive features enhanced user engagement and interactivity.
- Accessibility: WCAG 2.0 AA accessibility standards were implemented in an effort to make the website more user-friendly and inclusive, ensuring compliance with international accessibility guidelines. This comprehensive approach has resulted in increased user engagement and longer session durations, driven by interactive features, compelling content, and multimedia elements. Moreover, the positive feedback received from BCIB stakeholders underscores the website’s effectiveness in communicating BCIB’s initiatives and engaging diverse audience segments, ultimately contributing to the achievement of the organization’s objectives in mobilizing and growing a diverse, safe, and skilled workforce in British Columbia.
BC Infrastructure Benefits Landing Page Design
BC Infrastructure Benefits Multi-page design
BC Infrastructure Benefits Diversity and Inclusivity and Latest Project Pages
Results
In conclusion, the collaboration between BCIB and KIMBO Design resulted in a modern, responsive website that effectively communicates BCIB’s initiatives and engages various stakeholders. The website serves as a valuable resource for skilled trades applicants, contractors, unions, stakeholders, and the general public interested in BCIB’s work and the Community Benefits Agreement.
The redesigned website for BCIB has significantly enhanced user experience and satisfaction through intuitive navigation, clear messaging, and engaging visuals, while also prioritizing accessibility features to ensure usability for individuals with disabilities, aligning with BCIB’s commitment to equity and inclusion. This comprehensive approach has resulted in increased user engagement and longer session durations, driven by interactive features, compelling content, and multimedia elements. Moreover, the positive feedback received from BCIB stakeholders underscores the website’s effectiveness in communicating BCIB’s initiatives and engaging diverse audience segments, ultimately contributing to the achievement of the organization’s objectives in mobilizing and growing a diverse, safe, and skilled workforce in British Columbia.
