BC Alpine, the governing body for alpine ski racing in British Columbia, strives to lead and manage the sport across the province. Their mission includes providing leadership and structure for clubs to deliver high-quality, sustainable, and affordable programs, while also promoting the competitive, recreational, and lifestyle benefits of ski racing to the community.
Campaigns, Social Media
BC Alpine – Giveaway Ad Campaign
Project Overview
What We Delivered:
- Strategic Planning
- Landing Page Design
- Online Strategy
- Creative Ad Design
- Detailed Targeting
- Facebook Ad Setup
- Campaign Monitoring
- Reporting and Analysis
The Challenge
The main challenge was to effectively promote the giveaway page and generate sales within a limited timeframe, while ensuring that Facebook approved the campaign ads despite the giveaway promotion, which often faces rejection.
The Strategy
Campaign Overview
Campaign Objective: Traffic
Run Dates: May 31 to June 15, 2024
Campaign Duration: 15 Days
Target Location: British Columbia, Canada
Age: 25 to 65+
Gender: All genders
Detailed Targeting: People interested in Porsche, Skiing, Gambling, and Giveaways
We crafted ad creatives and copy that complied with Facebook’s guidelines for promoting giveaways, ensuring they were engaging and responsive for the targeted audience. Initially, we created a landing page on the BC Alpine site to test for Facebook’s approval.
The campaign was monitored daily, with adjustments made as necessary. Notably, video boosts proved highly effective, driving more sales. Consequently, we allocated more of the campaign budget to this format.
Results
Combining the performance of the landing page and Trellis, the campaign achieved significant engagement and sales.
Meta Advertising Metrics:
Link Clicks: 6,973
Reach: 413,238
Impressions: 1,097,482
Total Ticket Sales:
The campaign generated a total ticket sales value of $11,815.
