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Your website is in danger. Not to scare you or anything, but it’s the reality of the world and era we live in. Every day, around 30,000 websites are hacked around the world. And what’s scarier than that is: 43% of those are…

In our last post on behaviour marketing, we discussed tailored advertising or content based on a user’s prior activities and habits, but now we’ll dive deeper into the psychology of branding. Because why are there brands in the first place?…

As the usage of video grows in many parts of life, from entertainment to education to news, it is becoming a more powerful marketing tool. According to Wyzowl’s State of Video Marketing 2020, the number of organizations that use video as…

What is Behavioural Marketing? In essence, behavioural marketing is the technique of providing customized advertising or content based on a user’s previous activities and behaviours. The rationale for this is because if advertising is more relevant to the user, there…

It is, nevertheless, powerful to remember your organization’s significant history. Every business grows in its unique manner, and commemorating the company’s anniversaries is a fantastic chance to look back on the events that formed it. Leveraging this celebration and promoting it…