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Let’s face it. People respond to visual and audio media. Television, YouTube, Images, Magazines, Music, etc. They are accessible, engaging and transportable. The days of running bland recruitment ads are over, especially with young talent. What’s more, this type of…

In today’s digital era, advertising and marketing strategies have evolved significantly, thanks to the advent of artificial intelligence (AI) technologies. AI content has become a game-changer, enabling businesses to personalize their campaigns, engage with their target audience, and optimize their…

Our world holds eight billion people with different cultures, education, genders, and physical and mental limitations – that’s something to honour and celebrate. Brands that embrace these differences can create meaningful interactions with their consumers. However, great branding or user…

Accessible PDFs: The Catch-All Key Creating an accessible pdf may seem challenging, but it is a vital step in audience engagement. Most people have no problem reading PDFs. They are also better for the environment. Portable word documents allow us…

With an increase in online customers comes an increased importance on being one step ahead of your competitors. In 2022, businesses are reported to have spent $164 billion on PPC Advertising, which is projected to grow to over $190 billion…