Blog

February 15, 2012
Spec Work and How It Hinders Creative Service Buying

As a professional Vancouver design company, we are constantly surprised by requests to submit speculative work. Our Principal/Creative Director, Kim Pickett, is a member of the Society of Graphic Designers of Canada (GDC), so we must uphold the GDC code…

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November 01, 2011
Understanding Your Mobile Audience for Mobile Experiences

With the recent increase in the use of the mobile web by the general population, creating a mobile strategy for your company should be a priority. The basis of this strategy is understanding your mobile audience. By having a mobile…

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October 13, 2011
5 Reasons You Must Have a Mobile Optimized Website

If you are a business owner, now is the time to get off the fence. Over 70% of the world’s population is using a mobile device. This means that you MUST have a mobile optimized website. Mobile technology is one…

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September 21, 2011
Does Your Brand Need a Makeover? 3 Types of Rebranding

Is your brand feeling less than fresh? Have your business objectives evolved over time? Are your marketing strategies falling on deaf ears? If you answered yes, it’s probably time for a rebrand. Rebranding isn’t just a simple update of your company…

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August 29, 2011
Roll Out Your Fall/Winter Campaign with QR Codes

Quick Response (QR) codes have become a powerful source of engagement in online and offline campaigns. As the number of smartphone users skyrockets, marketers should find creative ways to implement QR codes into their next big campaign. What Are QR…

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