Picture this. You are at an important networking event and meet five potential clients, who all show an interest in doing business with you. You direct them to your website. They promise to be in touch. But then you never hear from them again. Why?

Is it because your website is boring, difficult to navigate and in a state of visual disorder? Does it convey your key messages or business offerings? This is not the image you want to project to new prospects. Soon, you become too embarrassed even to mention that you have a website.

Does this sound familiar? Unfortunately, for many businesses, developing and maintaining a successful website is challenging and often gets neglected.

The marketing potential of a cutting-edge website does wonders for a business’s relationships and online reputation. With more than two billion Internet users being exposed daily to online information, it’s essential to embrace the latest web design standards and offer an experience that creates an exciting impact for your audience.

So here are the Top 6 Ways a Website Redesign Will Benefit Your Organization:

1. Usability:
Improved usability and a good user experience will build trust with the brand and entice visitors to share the site with others.

2. Being “With-It”:
Updating the “look and feel” will make your brand appear current, attractive and forward-thinking.

3. Staying Current with Technology:
If your website is more than 1.5 – 2 years old, it will also be technologically obsolete and will not be able to battle with the advanced websites. Getting your website redesigned with the newest technology can prove to be enormously successful.

4. Conversions:
A Website redesign may lead to increase revenue and business reputation. A successful website should help increase your revenue, get prospects to convert to you and attract and encourage online shoppers to buy or sign up for your offerings.

5. Mobile Compatibility:
A mobile version of the website is specifically designed for optimum performance when viewed on small mobile phones and hand-held devices. It allows comfortable user experience for the 250 million people world wide accessing Internet via their mobile devices. Having a mobile version of the website will set you apart from your competition.

6. Competitive advantage:
A redesign will quickly make you the envy of your competition who will look out of date in comparison.

Once you’ve decided to redesign your site it’s important that professional photographs, clean writing, certified graphic design, PR and social media marketing techniques are combined for the best user experience.

Don’t wait until it’s too late and your website loses it’s standing in cyberspace. Promotion through the online realm is a simple but essential marketing investment, so do it with style. Upgrade your website and stay current.