How does a client choose the best web design company for the job? What questions do they ask themselves? How do they know if your company is the right fit? Understanding their decision making process is key to delivering their website needs. Here are several questions to help you place yourself in the minds of your clients.
7 Questions Clients Ask
1. Does this company have the experience to build the website I’m envisioning?
When clients look at your portfolio, they are drawn to work that is similar to what they’re looking for. A combination of industry, style and functionality is generally what catches their attention.
2. Do I trust this company to build a user-friendly and attractive website appropriate for my business?
Ensure that your websites follow the best usability practices, and that quality assurance testing is part of your process. You can’t really ensure that your style will appeal to prospective clients, but you can employ certified graphic designers who are aesthetics experts. These initial questions are usually where you can hook a customer with the designs of past projects.
3. Does this company understand my business and industry?
In order to design a website that communicates effectively to a client’s target audience, you have to understand that audience. Establishing a clear understanding of their business in a discovery session, and putting in further industry research to round out your understanding, will help you design an audience-specific website.
4. Will I be able to communicate directly with the designers and developers working on my site?
Clients like to be able to speak directly with the account managers and designers handling their project. This reduces waiting time and improves communication. Introduce any prospective client to the people who will be working on their project, to create a personal and transparent connection from the beginning.
5. Has the company provided any innovative ideas that will enhance my website?
Clients are usually looking for suggestions and recommendations, as long as your ideas are creative and insightful. Present them with these visionary concepts early on, to plant the seed of what their website could become if you create it for them.
6. Does the company provide any value-added services?
Do you offer any services that could enhance their website or business? Clients should be able to envision a relationship with you that exceeds the duration of their website project. Whether it’s a full rebranding or an innovative social media strategy, any additional service your firm can provide only heightens your value in their mind.
7. Can this company help improve my search engine ranking, drive leads and convert leads into sales?
This is the bottom line. Clients appreciate a well designed website, but they also want it to enhance their business. Can your solutions deliver the results they’re looking for? It is important to explain the tangible reasons that they should give you their business, in terms that they can understand.
Thinking about this list of questions from a client’s point of view will make it easier for you to convert interest into sales.
Related Information
Is your client-to-be looking for website design or website development? Do they know the difference? Answering questions like these will help you meet their needs.
