The world is getting smaller, allowing everyone to stay connected more easily. So, how do you find new ways to produce leads? Well, it should come as no surprise that LinkedIn has become a valuable tool for forming Business to Business (B2B) contacts that many organizations haven’t traversed…

Why LinkedIn? Here are the Stats:
93% of B2B marketers feel that LinkedIn is the best social media platform to win leads (LinkedIn). Plus, 64% of corporate website visits originate on LinkedIn (LinkedIn). No to mention that employees are 14 times more likely to share content from their employers on LinkedIn than any other social platform (Hootsuite Blog).

LinkedIn Marketing Statistics taken from LinkedIn and Hootsuite

Secrets

#1 Create a strong LinkedIn Company page.
Your organization’s LinkedIn profile page should offer prospective customers ample opportunities to learn more about your brand and team, and more importantly to engage with relevant content.

#2 Optimize your Page for Search
A well-optimized Business Page can help you gain distinctness among the people searching for what your organization offers.

• • Tip #1: Incorporate search engine keywords in the About tab summary, clearly representing who you are and what you do, so those potential customers will easily find your product or service through search.

• • Tip #2: Links to your page are vital for promoting your search ranking. An apparent gain here is to add social media icons to your website. Also, be certain the LinkedIn profiles of employees are updated.

#3: Engaging Content and Share Others
Share and post often with relevant and actionable content! A fresh thought always generates interest; therefore, publishing inventive leadership content is one of the most potent approaches to develop your audience.
Typically, you will want to promote your own original content. That being said, it’s also important to share insightful posts from others. Local referrals are an excellent way to show trustworthiness to a broader audience while creating a connection with that organization.

#4: Use the Matched Audiences for your Specific Target
LinkedIn now has a straightforward mechanism to place your company before a profoundly selective and truly profitable audience. You can create sponsored substance, standard text ads, or even send focused direct messages through InMail. More importantly, you can employ LinkedIn’s Matched Audiences feature to retarget the people that are already in your business/sales funnel.

#5: Use Groups: Join or Start Your Own!
Using LinkedIn Groups is a way you can connect and socialize with like-minded professionals in your industry and niche. It’s a community where you can create discussions about what’s happening in each other’s world with the characters who will appreciate it the most.
If finding a community that’s for your business is difficult, or if you aspire to present a curated space for your audience to discuss what you’re doing, create your own group! Group ownership will make you stand out as a leader in your industry.

Opportunities for you
LinkedIn is an avid corresponding lead generation tool to give life to your digital avatar. And, it will become an integral component of online lead generation strategy as it grows in the coming years! Don’t get left behind.